Social Media Marketing includes all the Marketing actions that you implement on social platforms.
So, as long as it involves Facebook, Twitter, LinkedIn. Then it’s Social Media Marketing.
Also, most of the actions carried out are not specific to social networks.
To change your strategy, you have to this type of platform.
On the other hand, the number of social networks is very important.
But as specified by We Are Social, the main networks are a dozen, including Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Medium, Reddit.
If you want the best services of Social Media Marketing in Pakistan so contact us.
Start your Marketing actions on social networks
Marketing can be all about analyzing the needs of your target customers and taking specific actions to reach your target.
Nonetheless, as soon as we talk about the Internet, your customers spend their day mainly on:
- Google and possibly other search engines,
- And also on social networks like Facebook, LinkedIn, Twitter, Pinterest.
To reach as many Internet users as possible on Google, you use the techniques of Natural Referencing.
As all of your customers and prospects spend time on social media, taking action on these platforms is also an opportunity for any business.
The average daily time spent on social networks is 1h17.
Here is the number of active users:
- Facebook: 46.9 million per month, and 28.1 million per day,
- YouTube: 45.3 million per month, and 17 million per day,
- Instagram: 28 million per month, and 11 million per day,
- Whatsapp: 24.4 million per month, and 9.6 million per day,
- Snapchat: 19.3 million per month and 13.6 million per day,
- LinkedIn: 16.8 million per month, and 2.7 million per day,
- Twitter : 16.7 million per month, and 2.7 million per day, Pinterest : 13 million per month, and 1.9 million per day.
- Not to mention TikTok with its 4 million active users.
These figures are enough to make you dizzy (source BDM ).
You understand Laurent better when he says that “not being active on social networks is losing opportunities!”.
To sum up, whether it is by hosting your social accounts for free or by spending the budget on advertising campaigns on these platforms, social networks give you easy access to a large audience.
Of course, it is necessary to devote time to publish, animate, initiate conversations. But with a good method and with a little time, it is easy to find new opportunities.
It is incorrect, too, on the other hand, to consider Social Media Marketing as a quick and easy way to gain new customers.
Unfortunately, sending a few tweets is not enough to receive orders.
Nonetheless, there is enormous potential in properly harnessing Social Media Marketing for a business.
What are the advantages of Marketing for Social Media?
There are many benefits to working on your social media presence.
It all depends on your initial goal.
But here’s a look at the main benefits of Social Media Marketing:
- Promote your offer on additional channels,
- Reach new audiences by promoting your content for free,
- Retain your customers,
- Provide fast customer service,
- Show your expertise,
- Increase your notoriety on the Internet,
- Generate web traffic.
Note: all these advantages strengthen the sustainability of your business. But notice that none are directly related to sales promotion.
Where to start?
Start by carefully defining the goal to be achieved.
Then choose the best platforms based on that goal and your personas.
To do this, ask yourself these questions:
- Do you sell products or services?
- Do you have a B2B or B2C activity?
- Who is your target customer?
Let’s take an example.
Let’s presume you’re working in a business that offers its services to other companies (B2B).
You plan to push your website traffic which is where you present your offer.
Your end goal is to generate a steady stream of leads.
This gives clear objectives for designing the approach to be adopted.
For example, here are some actions to start:
- Decide to focus on LinkedIn, which is the best professional social network,
- Refine your profiles to highlight how you help your customers,
- Work your network,
- Mark the field by regularly reposting your best content published on your website,
- Create and lead a LinkedIn group,
- Follow and interact with the influencers of your profession,
- Add a “LinkedIn” share button on your website,
- Engage in useful conversations with any contact that appears in your notifications,
- And why not launch targeted paid campaigns to increase their follow-up and sales.
These are just a few ideas.
But it’s easy to imagine that your LinkedIn contacts will get to know you, like you, And to find out more, visit your website. It is the best way today to find customers, at least for B2B activity.
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