Social media networks have become an integral part of our everyday lives these days. Billions of people regularly use them to consume and share content. There is no place where information travels faster than on social media.
Social networks have also become meaningful marketing channels that can even be a real challenge for some companies. Nowadays, it takes well-designed social media strategies to achieve your business goals.
Know you will learn how to do effective social media marketing in just a few steps. Find the right channels for your content as well as for your target group. Find out more about your customers and what interests them. Achieve the best results through constant optimization.
1. DEFINE GOALS
First, think about what business goals you want to achieve through social media marketing, such as:
- Expand awareness
- Increase reach
- Optimize service
- Improve conversion rate
- Retaining customers to the company
- gain new clients
Set realistic goals and keep an eye on your resources. After you have defined your goals, they should be specified. Use the tried and true SMART formula and make sure your goals are specific, measurable, achievable, relevant, and time.
For social media marketing to be successful, it is essential to define your goals clearly. Also, every content and every post should be tailored to one of the previously described goals.
A little tip: break your overall goal down into small sub-goals. This not only makes the way there easier but also allows you to celebrate small successes and thus motivate your employees.
2. IDENTIFY THE TARGET GROUP
Now create your buyer persona. Determine this using real data from your prospects and customers as well as using made-up assumptions about demographic backgrounds, behavioral patterns, motivations, etc. What is this person interested in? What problems or wishes does she have? Because only those who know their buyer persona can create relevant content for them.
If the content doesn’t meet the interests and needs of your target audiences, no matter how much time and money you invest in your campaign, it will not produce the desired results.
3. CREATE EASILY CONSUMABLE CONTENT
Create easily consumable content. It would help if you left out educational language and sarcasm and instead convey your content in a friendly and precise manner. Do not exclude anyone in your spelling and appear sympathetic. This can significantly increase affection for your company.
Most people don’t have much time browsing their timelines. Clear messages with manageable information value are best received.
4. STORYTELLING
Engage your customers with compelling storytelling and build a human relationship. Concentrate on your individual story. Captivate your customers with useful information and arouse emotions.
Good storytelling can have a lot of power and usually spreads by itself through the various networks.
5. RUN BLOGS
Get noticed with the help of blogs. Please focus on the problems and needs of your buyer personas and try to solve them on your blogs. Share blogs on your social media networks, and in the best-case scenario, these will be shared again by your buyer personas.
6. FIND SOCIAL MEDIA CHANNELS
Find the social media channels that are used by your target audience. Twitter, for example, is often used for brand research and is therefore particularly suitable for attracting new customers to your website. Facebook and Instagram, on the other hand, should encourage the user to build a relationship with your company/brand.
7. Regular content & planning
Supply your social media channels regularly with content and use planning tools for automation. So you can plan your posts and determine when they will be published. International time zones and unforeseen things are no longer a challenge.
Pay attention to the optimal publication frequency in different channels. Facebook, for example, prefers new posts and wants to prevent users from being inundated by the content of a particular company.
So one speaks of quality instead of quantity. If your posts get a lot of interactions, your posts will be shown high up in the users’ feed. If you have only a few followers, it makes sense to post only once a day and collect “likes” for this post. If you publish a Facebook post twice a day, the second post can negatively affect the performance of the first.
8. CHECK RESULTS & OPTIMIZE CONTENT
Measurable success is the be-all and end-all of effective social media marketing. Depending on the company, different KPIs are of interest to you, such as:
- Conversion rate
- Impressions
- Range
- visibility
- Followers / Subscribers
- Interactions
Evaluate the various key figures, such as several visitors, duration of visits, and behavior on your website. Learn from your successes and your failures. No master of social media marketing has fallen from heaven yet. Experiment with your content and channels and find out what works and what doesn’t.
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