A reliable technical base
It is the base which will condition the good functioning and the good referencing of all your site! Several solutions exist (CMS developed, OPEN SOURCE…) but whatever the alternative chosen, make sure that your service provider really understands its subject and will be able to develop all the functionalities you may need.
You don’t know anything in technique? Do not hesitate to ask your agency for some references to see their work in real condition and not to limit yourself to a simple model!
A 100% responsive site
A responsive site is a site designed for optimal display on all devices, from computer screens to smartphones, including tablets.
And believe us, this is not a simple coquetry – you would be wrong to think that you can still do without it: not only because the number of internet users on mobile has exceeded the number of users on desktop, but also and above all because Google now penalizes non-responsive sites!
A differentiating web design
A website is not just about its web design, but it is nonetheless an essential step: the web designer must be able to sublimate your project with his artistic touch and be creative to make it a unique space, which resembles you.
Innovative features
It’s the little extra that will make the difference! If your budget allows it – and depending on the objectives to be achieved – take the time to think with your agency about features that will allow you to stand out from the competition and provide additional services to your clients or prospects.
This will give an innovative image of your company, enhance your sense of service and offer you many advantages in terms of SEO, with additional sharing and link baiting (multiplication of natural incoming links).
Optimized content, both for internet users and search engines (SEO)
We do not write web content like we write a sales brochure, catalog or technical sheet: web writing has its own codes and must take into account the expectations of your customers/prospects, but also meet the many constraints of the engines of research.
Relevance of the site architecture, selection and organization of keywords, originality of content, quality of links, strategic writing of tags … web content is an integral part of natural referencing and requires a set of strategies and techniques which, when well mastered, will allow you to increase your popularity to gain visibility and to develop qualified traffic in a sustainable way.
Simple solutions to administer
Nothing is irritating than having to go through your web provider as soon as you need to change a text or an image on your site! Remember to check that your agency offers you an easy-to-use back office and a manageable site that allows you to update your content yourself, for a sustainable solution.
However, we must not neglect the involvement of a fully manageable site: it takes time and some internal skills to produce SEO-Friendly texts, attractive visuals or other content optimizations. Don’t hesitate to delegate in case of any difficulty: it would be a shame to invest in a brand new site and not to follow in terms of content!
Regular and detailed analysis
In order for your site to survive over time and continue to perform well, your agency must offer you a regular and detailed analysis of many parameters: monitoring and analysis of statistics (traffic, transformation, etc.), changes in positioning in search engines in the face of competition and depending on search volumes, evolution over time.
If you want to create or redesign your website, you must contact with Web Development Company in Pakistan. This is highly reputed web Design Company in Pakistan.
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