Choosing the domain name is essentially this post; we can learn how to define, analyze, and successfully to use the keywords used by your competitors.
What does the analysis of your competitors’ keywords consist of?
The keywords of a rival, irrespective of its role, are those used by the opponent. You will maximize the SEO plan by understanding the words.
Four ways to use the data collected:
- Borrow the competitor’s keywords to be quoted in the same paragraph.
- Look for phrases the rival has not used yet. Find out general terms that you might not have thought of that are used in your niche.
- Find out why your competitor’s website ranks better than yours on general keywords.
How to find the keywords of a competitor site?
If you’re hoping to find a tool that automatically generates a list of keywords your competitors are using with just a few clicks, you’re going to be disappointed. It is indeed not that simple. While some tools are convenient, you are going to have to do some manual research to compile a complete list of keywords.
But that shouldn’t put you off. While there isn’t one tool that can find all of your competitor’s keywords in one click, there are a few strategies that can streamline the research process.
Top 7 tools to find your competitors’ keywords:
Know the keywords of a site through the source code of its page
This is the “old-fashioned” and more tedious method. Go to the website of your rival and pick the link you are searching for in your web browser. Then right-click on the page to open the source code for the page. A window displaying the HTML source code for the page should appear. Look for the keywords in the system, in particular in the title tag, in the meta description, the meta keywords tag as well as all the alt and title tags of images (for information, most websites do not use the keywords tag – obsolete).
SEOQuantum: a text analysis tool
Do you want to extract keywords from a text? SEOQuantum offers via its content analysis tool to find the keywords of a book via the URL of the page.
To carry out keyword research in a text, run a semantic analysis, then go to the “Text optimization” tab. Finally, enter your book or the URL to study.
Keywords in text
Screaming Frog Spider
Use the Screaming Frog Spider software to perform a simple verification of your competitor’s site. Just download and use the software to analyze the website of your competitor. This functions much like a search engine. A ton of details, like metadata, will be received, alt tag, anchor text, title texts, and much more. All of these components help identify the keywords that your competitor has targeted. Do not hesitate and start researching your competitor’s keywords using Screaming Frog.
Google Keyword Planner’s Keyword Planner
All you need to access Google’s Keyword Planner is a free Google Account.
Lodge into AdWord and go to the keyword planner and select the option “Find New Keywords” or click https:/ads.google.com.
Open the form and click on “Your Landing Page” text box and type the URL of your competitor. “Get Ideas” is the right choice.
Wait while Google crawls the URL and generates a list of keywords associated with the page and the site as a whole.
Your results are then displayed.
SEMRush
SEMRush offers a great tool that allows you to access ranking requirements for any area.
Majestic SEO
Majestic SEO is a vast database that maps links across the web. The tool shows how pages and websites relate. You can effectively study the link strategy put in place by your competitor and analyze each of the anchors (link text). Generally, the anchors contain the keywords on which your competitor wants to rank.
BuzzSumo
Buzz Sumo adds a very cool touch to the competitive keyword research process by changing its method. It focuses in fact on the social and sharing angle. In doing so, it “reverses” the research process. Here is how it works.
Instead of researching your competition’s keywords, you pick the keywords that interest you, and BuzzSumo provides you with the list of websites that use them. BuzzSumo shows you the most shared, liked content for any keyword.
Other tools for analyzing your competitors’ keywords
There are several tools online that quickly provide the list of keywords and Adwords keywords used by your competition. Our favorite advertising keyword research tools are SEMRush (free or premium) and Ahrefs . com.
You can find a full list of additional tools below:
- Yoda Insight
- observer
- Ahrefs Keyword Explorer
- Moz Open Site Explorer
How to Profit From Your Competitor’s Keyword Analysis
You’ve completed the analysis of your competitor’s sites using one of the tools we talked about. You’ve also checked what your competitor’s content works best, so you end up with a list of keywords. There are different ways to use the information and keywords you have collected. So that this research can influence your strategy, I advise you to follow the following steps:
You are using the gathered statistics to compete with your rivals and assess your performance. It can be particularly useful for calculating the development of competition over time.
Take inspiration from the keywords your competitors use and design content tailored to those phrases. This is probably the best thing for your website to do.
Analyze the phrases to understand better what your readers are enjoying and looking for.
Find new competitors. It is crucial to know your competitors well on the search engines (SERPS).
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