Facebook, a gigantic database

On average, more than two billion people use Facebook products every day around the world 1 . Through this large audience spread around the world, you can reach your existing customers and future customers who want to know more about business.

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With 1.09 billion daily active users at the end of the first quarter of 2016, Facebook is a huge database. Today, businesses are willing to pay a fortune to get listings from their potential customers. However, it is clear that they are necessarily present on the social media marketing services. However, the idea is not simply to collect as many “likes” as possible on your business page. Facebook also allows, and above all, to retrieve “real” contacts (e-mail address for example) of your fans outside this network. To do this, various communication actions can be implemented such as contests, subscribing to a newsletter, etc. Thus, Facebook allows you to reach your customers via two different marketing channels , a real godsend!

A marketing campaign at a lower cost

As everyone knows, creating a Facebook page costs absolutely nothing. However, you can subscribe to Facebook Ads or sponsored posts, but marketing campaigns on this medium remain relatively inexpensive. They allow the company to always keep control over its expenses since it is it who chooses in advance the budget and the desired audience. Likewise, the potential targets of the advertisements are carefully selected so as to be the most likely to act and therefore generate revenue.

An almost instantaneous analysis of its communication

Facebook is also setting up statistical tools called Facebook Insights. These allow you to analyze the returns on investment of a Facebook page at a glance. Companies can thus see the progression of the number of Likes on their page, the reach of each of their posts or the performance of each of their posts.

At the same time, Facebook also allows business decision-makers to learn about trends in their business . This social platform therefore becomes an excellent means of strategic reactivity.

Facebook, an excellent SEO tool

Also note that part of the information entered on Facebook pages is indexed on Google . Likewise, Facebook may link to the streaming of the company’s direct website. Thus, this only increases the natural referencing of this one and therefore makes it more easily visible to Internet users.

Facebook, an excellent SEO tool

Also note that part of the information entered on Facebook pages is indexed on Google. Likewise, Facebook may link to the streaming of the company’s direct website. Thus, this only increases the natural referencing of this one and therefore makes it more easily visible to Internet users.

A great way to retain customers

Finally, Facebook is an excellent solution to easily unite its customers. A good number of actions can be implemented there such as opinion polls, mini surveys … Thus, customers feel involved in the life of the company and become even more loyal. What is more, it allows, at the same time, to estimate the opinions of Internet users and to change the policy of his company according to the observations observed